About

We’ve set out to create a brand that strips back the clothing (not like that) to simple designs that reflect the things we love about the great outdoors, free from the likes of silly cryptic slogans. We want to toast the memories and moments that we make, and will continue to do so, in nature’s theme parks.

While very little can cure your terrible table dancing at Apres Ski, or quench the stench of your feet after a couple of days hiking – what we’re aiming to do is to make you look and feel good while doing it. For us, that starts with simple designs that reflect some of our favourite elements of the mountains.

And let’s be honest, most of us don’t spend our entire lives on mountains, which is why we wanted to create designs that are versatile enough to be worn out, out out, outside – but obviously not inside out, because that would be weird. Lost? Us too – basically we mean products you can wear socially out and about.

What’s more, in a world of fast fashion, you can wear our products with a clear conscience knowing that each order plants a tree in areas of the world that need it the most.

Big thanks if you’ve made it this far and for checking out our site, hope to see you out there soon wearing your Alpine Apparel finest.

Cheers,

The Alpine Apparel Co.